How does Free Fire take advantage on PUBG?

Free Fire is a mobile battle royale game developed and published by Garena. Since its release in 2017, it has quickly gained popularity and has become one of the most downloaded games on the Google Play Store. On the other hand, PlayerUnknown’s Battlegrounds (PUBG) is a popular battle royale game developed by PUBG Corporation. While both games are similar in terms of gameplay, Free Fire has taken advantage of certain aspects that PUBG has not been able to capitalize on. In this blog, we will discuss how Free Fire has taken advantage of PUBG.

Targeting the mobile gaming audience

Free Fire has been successful in targeting the mobile gaming audience by providing a game that is optimized for mobile devices. The game has a smaller map, which means that the matches are shorter and more action-packed. This is perfect for mobile gamers who prefer to play games in shorter bursts. Additionally, the game has lower system requirements, making it accessible to a wider audience.

In-game events and collaborations

Free Fire has been successful in keeping players engaged by introducing in-game events and collaborations. The game regularly introduces limited-time events that offer players exclusive rewards. The game has also collaborated with popular franchises such as Attack on Titan, One-Punch Man, and Money Heist. These collaborations have helped Free Fire to maintain a high level of engagement among its player base.

Social media marketing and influencers

Free Fire has been successful in utilizing social media marketing and influencers to promote the game. The game has a strong presence on platforms such as YouTube and Instagram, with content creators promoting the game to their followers. Additionally, Free Fire regularly hosts tournaments and events, which are often streamed live on YouTube and other platforms.

Constant updates and improvements

Free Fire has been successful in keeping the game fresh by introducing constant updates and improvements. The game has introduced new weapons, characters, and maps, which keep the game exciting for its player base. Additionally, the game has a strong community of players who provide feedback and suggestions, which helps the developers to improve the game further.

In-game monetization

Free Fire has been successful in monetizing the game by introducing in-game purchases. The game offers a variety of cosmetic items such as skins, emotes, and characters that players can purchase using real money. Additionally, the game offers a battle pass system, which provides players with exclusive rewards for completing challenges and missions.

In conclusion, Free Fire has been successful in taking advantage of certain aspects that PUBG has not been able to capitalize on. Free Fire targets mobile gamers with events, social media and influencer marketing, updates, and monetization for success. These factors have contributed to the game’s success and popularity among mobile gamers.